Optimized display of the ad landing page

ABSTRACT

Methods, systems, and apparatus, including a computer program product for optimizing the display of landing pages in restrictive display environments are provided. A determined area or region of the landing page is identified. Upon receiving a request for content items to be presented on a device, a plurality of content items are identified for presentation on the device, each of the content items having an associated landing page destination address. If the requesting device is a restricted display device, a hash tag is appended to each of the associated destination addresses, each hash tag corresponding to a predefined section of an associated landing page. The plurality of identified content items are transmitted to the requesting device for presentation.

This application is a continuation of co-pending application Ser. No.13/102,512 filed on May 6, 2011, the entire contents of which are herebyincorporated by reference and for which priority is claimed under 35U.S.C. §120.

BACKGROUND

This disclosure relates to content presentation, and more particularlyto methods and systems for optimizing the display of a landing pageassociated with served content.

As the availability of mobile devices, such as mobile phones, tabletdevices, portable computers, and the like, continues to grow, more andmore consumers/users, (herein referred to as users) are utilizing suchdevices to electronically access content. This in turn increases theneed for users to be able to find the content they desire and forcontent publishers to provide their content to the consumers in multipleformats.

Some content publishers have addressed the growing concerns with contentpresentation to devices having limited display area, i.e., displayrestricted environments, by transforming their content pages intomobile-friendly pages and maintaining parallel versions of the contentpages. A mobile-friendly version and a version for non restrictivedisplay environments. When the publisher receives a request for contentfrom a mobile device, the publisher provides the mobile-friendlyversion. However, not all publishers have the time or resources totransform their content pages into mobile-friendly pages.

From an advertising perspective, the same concerns exist for the displayof landing pages in display restricted environments, such as mobiledevices. Many electronic ads contain links to other electronic contentsuch as web pages, images, video files, audio files and the like. Whenan ad contains a link to a web page, the linked web page is commonlyreferred to a the “landing page.”

A mobile-device user may be attracted by an ad and click on the ad. Butwhen the user faces a landing page with a bunch of content in smallfont, they usually don't want to dig into the page on the mobile device.Accordingly, the design of the landing page can have a large influenceon whether or not an ad click-through results in a conversion. Poorlydesigned landing pages and/or landing pages that do not conform to therestraints of the rendering device, such as mobile devices, may notconform to a user's expectations, resulting in the loss of a conversion.

SUMMARY

This specification describes technologies relating to contentpresentation in general, and specifically methods and systems foroptimizing the display of a landing page associated with served content.

In general, one aspect of the subject matter described in thisspecification can be embodied in a computer implemented methodcomprising: receiving a request for content items from a mobile device;identifying a plurality of content items for presentation on the mobiledevice, each of the content items having an associated landing pagedestination address; appending a hash tag to each of the associatedlanding page destination addresses, each hash tag corresponding to apredefined section of the associated landing page; and transmitting theplurality of identified content items to the device for presentation.

In another aspect of the subject matter described in this specificationcan be embodied in a computer implemented method, comprising: providingthe content provider with code to be embedded in the landing page;anonymously logging click activity from visitors of the landing pageusing a combination of the embedded code and first party cookies;mapping the logged click data to sections of the landing page; andproviding the content provider a visual representation of the mapping.

These and other embodiments can optionally include one or more of thefollowing features. The predefined section of the associated landingpage is defined by the content item provider. The predefined section ofthe associated landing page is defined based on a popularity map of theassociated landing page. The popularity map is generated based onhistorical click activity from visitors of the associated landing page.The sections of the landing page include named anchors, and the mappingbetween the logged click data and the sections of the landing pageindicates the anchored section corresponding to each location of avisitor's first click. The visual representation is a screenshot of thelanding page with a visual indication of the historical click activityin the mapped section. The visual indication of the historical clickactivity is a graphical representation of the number of visitor clicksreceived in each anchored section of the landing page.

Particular implementations of the subject matter described in thisspecification can be implemented to realize one or more of the followingadvantages. Degrees of implicit local relevance can be determined forqueries.

The details of one or more embodiments of the invention are set forth inthe accompanying drawings and the description below. Other features,aspects, and advantages of the invention will become apparent from thedescription, the drawings, and the claims.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of an exemplary content presentation system.

FIG. 2 is a block diagram illustrating an exemplary advertisingmanagement system and an exemplary client device.

FIG. 3A is an exemplary illustration of a landing page optimizing toolinterface.

FIG. 3B is an exemplary illustration of a landing page heat map.

FIG. 4 is a flow diagram of an exemplary method for generating a landingpage heat map.

FIG. 5 is a flow diagram of an exemplary method for optimizing landingpage presentation.

FIG. 6 is a flow diagram of an exemplary method for generating optimizedlanding page previews.

Like reference numbers and designations in the various drawings indicatelike elements.

DETAILED DESCRIPTION

FIG. 1 is a block diagram of an exemplary content presentation system100. The content presentation system can include many thousands ofadvertisers 102, publishers 106, user devices 108, and a search engine110. Although reference is made to advertisements, other forms ofcontent including other forms of sponsored content can be provided inthe content presentation system 100.

Advertisers 102 can directly, or indirectly, enter, maintain, and log adinformation in the advertising management system 104. Though referenceis made to advertising, other forms of content, including other forms ofsponsored content, can be delivered by the system 104. The ads can be inthe form of graphical ads, such as banner ads, text only ads, image ads,barcode ads (i.e., ads including one or more barcodes, for example, foruse in redeeming the ads), audio ads, video ads, ads combining one ormore of any of such components, and so on. The ads can also includeembedded information, such as links, meta-information, and/or machineexecutable instructions.

One or more publishers 106 can submit requests for ads to the system104. The advertising management system 104 responds by sending ads tothe requesting publisher 106 for placement on, or in association with,one or more of the publisher's properties. Exemplary publisherproperties can include web pages, applications, streaming video/audioplatforms and the like. Although advertisers 102 and publishers 106 areshown separately in FIG. 1, they can be the same entity, i.e., anadvertiser can also be a publisher and vice versa.

Other entities, such as users 108 and advertisers 102, can provide usageinformation to the advertising management system 104, for example,whether or not a conversion (e.g., a purchase or other interaction) or aclick-through related to an ad (e.g., a user has selected an ad) hasoccurred. This usage information can include measured or observed userbehavior related to ads that have been provided for presentation.

A network 110 connects the advertisers 102, the advertising managementsystem 104, the publishers 106, the users 108, and the search service112. Network 110 can be a local area network (LAN), wide area network(WAN), the Internet, one or more telephony networks, a cloud computingnetwork, or a combination thereof.

An exemplary publisher 106 is a general content server that receivesrequests for content (e.g., articles, discussion threads, music, video,graphics, search results, web page listings, information feeds, and soon), and retrieves the requested content in response to the request. Thecontent server can submit a request for ads to an advertisement serverin the advertising management system 104. The ad request can include thenumber of ads desired. The ad request can also include content requestinformation. The content request information can include the contentitself (e.g., page, video broadcast, radio show, or other type ofcontent), a category corresponding to the content or the content request(e.g., arts, business, computers, arts-movies, arts-music, and so on),part or all of the content request, content age, content type (e.g.,text, graphics, video, audio, mixed media, and so on), geo-locationinformation, and so on.

In some implementations, the content server (or a client browser or thelike) combines the requested content with one or more of the adsprovided by the advertising management system 104. The combined contentand ads can be served (e.g., sent) to the users 108 that requested thecontent for presentation in a viewer (e.g., an application on a mobiledevice). The content server can transmit information about the ads backto the advertisement server, including information describing how, whenand/or where the ads are to be rendered (e.g., in hypertext markuplanguage (HTML) or JavaScript™)

Search service 112 receives queries from a plurality of users 108. Inresponse, the search service 112 retrieves relevant search results froman index of documents (e.g., from an index of web pages) and providesthem to the requesting user. The search results identify resourcesresponsive to the submitted query. Exemplary search results can includelists of web page titles, snippets of text extracted from those webpages, and hypertext links to those web pages, and can be grouped into apredetermined number (e.g., ten) of search results.

The search service 112 can submit a request for ads to the advertisingmanagement system 104. For example, ads can be requested forpresentation along with the search results responsive to a receivedquery. The request can include a number of ads desired. This number candepend on the search results, the amount of screen or page spaceoccupied by the search results, the size and shape of the ads, and soon. The request for ads can also include the query (as entered orparsed), information based on the query (such as geo-locationinformation, whether the query came from an affiliate and an identifierof such an affiliate), and/or information associated with, or based on,the search results.

As noted above, the advertising management system 104 can collect usageinformation from advertisers 102, publishers 106, and/or users. Thisusage information can include measured or observed user behavior relatedto ads that have been served by the management system. A served ad is anad that has been provided for presentation in response to a request forad(s). In addition, the advertising management system 104 logsinformation related to the ads it serves.

FIG. 2 is a block diagram of an exemplary advertising management server204 operable to provide ads for presentation in response to a requestfor ad(s), for example from a mobile device 208. The mobile device 208can include an ad request module 212. Although shown separately in FIG.2, the ad request module 212 may be a part of web browser 216 and/or apart of one or more application(s) 214-1, 214-2 stored on the device.

The ad server 204 includes an advertiser frontend interface 220 forcreating advertisements and/or ad campaigns, ad repository 224 forstoring ads, ad selection engine 222, statistics collection module 230,statistics log(s) 226, and conversion log(s) 228. The advertiserinterface 220, ad selection engine 222, statistics collection module230, ad repository 224, and statistics log 226 may be part of theadvertising management server 204 as illustrated, or provided asindependent components in communication with the advertising managementserver 204 in a manner known in the art. For example, advertisingmanagement server 204 may be provided as a distributed computing system.

Advertiser interface 220 provides an interface for advertisers 202 tocreate and manage ad campaigns. An ad campaign can be a simple of as asingle advertisement with associated serving criteria or a plurality ofadvertisements having related serving criteria. The serving criteria caninclude one or more parameters, provided by an advertiser or theadvertising management system, indicating when, where and/or under whatconditions particular ads may be served. Using the advertiser interface220, an advertiser can create a campaign by providing the content neededto present the different ads and defining the serving criteria for thecampaign. For example, the serving criteria parameters can include oneor more of the following: one or more keywords or topics, geographicinformation, a value indication for the advertisement, start date, enddate, and the like.

The advertiser interface 220 can include one or more tools to help anadvertiser design a campaign and/or individual ad, also referred to as acreative. According to an embodiment, the advertiser interface 220includes a landing page optimizing tool which can be utilized by anadvertiser to set/select a predefined region or section of the landingpage to be displayed when a user clicks on the associated creative,e.g., ad.

According to an embodiment, the landing page optimizing tool can be setto allow the advertiser to manually set the predefined section of thelanding page to be displayed. As illustrated in FIG. 3A, the landingpage optimizing tool can display an image a selected landing page 300with a block interface 303. The advertiser can move the block interface303 around the landing page image to see the restricted display view ofthe landing page before setting the region/section which is to bedisplayed. The size of the block interface 303 can correspond to anaverage screen/display size from mobile devices or may vary depending onthe class of mobile device selected by the advertiser, for example,smart phones, tablets and the like.

According to another exemplary embodiment, the advertiser can opt tohave the defined region/section automatically selected based on landingpage traffic analysis. For example, the most popular section of thelanding page can be selected. In one instance, automatic landing pageoptimization is based on keywords associated with a correspondingcreative. As discussed above, keywords can be assigned to a creative(ad) for serving purposes. These keywords can be utilized to optimizethe landing page. For example, the keywords can be matched with the textin the landing page section, the section most relevant to the creativecan be selected for display.

In another instance, automatic landing page optimization is based inpart on a popularity map of the landing page. The popularity or heat mapprovides a mapping between anchored sections of the landing the page andhistorical click data from visitors to the landing page. As illustratedin FIG. 4, heat map generation is a multi-step process. First, namedanchors corresponding to each section are placed in the landing page(step 402). This can be done by the advertiser or page developer whenthe landing page is created and/or a tool may be provided to modify thecode of an existing page to include the named anchors. Next, historicaltraffic data for the landing page is acquired (step 404). The historicaltraffic data can be obtained using a combination of code and first partycookies to log anonymous data about the visitors of the landing page.The code, for example a java script, is embedded in the landing page,such that it is executed during the presentation/display of the landingpage. Finally, the landing page traffic data is utilized to generate aheat map for the landing page (step 406). The heat map provides amapping of the anchored sections of the landing page most frequentlyselected/clicked by a visitor upon presentation. In some instances theheat map is provided to the advertiser. For example, the heat map can bepresented to the advertiser graphical. As illustrated in the FIG. 3B, ascreenshot of the landing page 300 is provided with a graphicalrepresentation 305 of the visitor clicks. The heat map provides theadvertiser with useful information regarding the performance of thelanding page and/or campaign.

In another instance, the advertiser can select a hybrid optimizationmode wherein the advertiser allocates a certain percentage A of thetraffic to manual mode and the remaining (1-A) percent of traffic is setto automatic mode. This allows the advertize to test new and/ordifferent sections of the landing page while still allowing a percentageof the traffic is be automatically optimized based on user popularity.

According to an exemplary embodiment illustrated in FIG. 5, landing pageoptimization is achieved by appending a hash tag, corresponding to apredetermined anchored section of the landing page, to the landingpage's destination URL when a creative is transmitted for presentation.The exemplary process begins with receipt of a request for content itemsto be presented on a device, for example, a request for ads from amobile phone (step 501). Next, a plurality of content items forpresentation on the device are identified (step 503). The request canalso include information regarding the device on which the content is tobe displayed/presented. This device information can provide anindication of whether or not the requesting device is a restricteddisplay device (step 505). A restricted display device is a device orapplication whose horizontal display area and/or resolution is notcapable of displaying the landing page without inclusion of a horizontalscroll bar. In other words, the size of the display restrictspresentation of the entire landing page without additional userinteraction, for example, scrolling. Although the term displayrestricted “device” is used, an actual “device” is not required, as arestricted display device can correspond to an application with minimaldisplay area. Accordingly, to an embodiment, any device with a displayarea less than a predetermined size can be considered a restricteddisplay device. In addition, defined types or classes of devices, suchas mobile phone or tablet computers, can be considered to be restricteddisplay devices. As a result specific display size or resolutioninformation is not necessarily needed to identify a device as arestricted display device.

If the display device is determined to be a display restricted device(yes branch at step 505), then a hash tag corresponding to apredetermined section of the landing page is appended to the landingpage destination address associated with the content item (step 507). Asdiscussed above, the predetermined section of the landing page to bedisplayed can be defined/selected by various methods. For example, itmay be manual set by the content item provider, also known as anadvertiser, it may be automatically selected based on a popularity mapof the landing page, or a combination of the two. The determination ofwhether the requesting device is display restricted can be achieves invarious ways. For example, the display related information can beincluded in the received request and/or device information may be usedto determined display characteristics. Finally, the identified contentitems are transmitted to the requesting device for presentation. (Step509).

According to another embodiment, illustrated in FIG. 6, landing pagepreviews can be optimized based on the landing page heat map. Theexemplary process begins with receipt of a request for content items(step 602). Next, a plurality of content items for presentation on therequesting device are identified, where least one of the identifiedcontent items has an associated landing page (step 604). Based on thelanding page's heat map, an optimized preview screenshot, i.e., image,of the landing page can be created (step 606). The optimized previewimage is then associated with the corresponding content item (step 608)and the identified content items along with any optimized preview imagesare transmitted for presentation (step 610).

Embodiments of the subject matter and the operations described in thisspecification can be implemented in digital electronic circuitry, or incomputer software, firmware, or hardware, including the structuresdisclosed in this specification and their structural equivalents, or incombinations of one or more of them. Embodiments of the subject matterdescribed in this specification can be implemented as one or morecomputer programs, i.e., one or more modules of computer programinstructions, encoded on computer storage medium for execution by, or tocontrol the operation of, data processing apparatus. A computer storagemedium can be, or be included in, a computer-readable storage device, acomputer-readable storage substrate, a random or serial access memoryarray or device, or a combination of one or more of them. The computerstorage medium can also be, or be included in, one or more separatephysical components or media (e.g., multiple CDs, disks, or otherstorage devices).

The operations described in this specification can be implemented asoperations performed by a data processing apparatus on data stored onone or more computer-readable storage devices or received from othersources.

The term “data processing apparatus” encompasses all kinds of apparatus,devices, and machines for processing data, including by way of example aprogrammable processor, a computer, a system on a chip, or multipleones, or combinations, of the foregoing The apparatus can includespecial purpose logic circuitry, e.g., an FPGA (field programmable gatearray) or an ASIC (application-specific integrated circuit). Theapparatus can also include, in addition to hardware, code that createsan execution environment for the computer program in question, e.g.,code that constitutes processor firmware, a protocol stack, a databasemanagement system, an operating system, a cross-platform runtimeenvironment, a virtual machine, or a combination of one or more of them.The apparatus and execution environment can realize various differentcomputing model infrastructures, such as web services, distributedcomputing and grid computing infrastructures.

A computer program (also known as a program, software, softwareapplication, script, or code) can be written in any form of programminglanguage, including compiled or interpreted languages, declarative orprocedural languages, and it can be deployed in any form, including as astand-alone program or as a module, component, subroutine, object, orother unit suitable for use in a computing environment. A computerprogram may, but need not, correspond to a file in a file system. Aprogram can be stored in a portion of a file that holds other programsor data (e.g., one or more scripts stored in a markup languagedocument), in a single file dedicated to the program in question, or inmultiple coordinated files (e.g., files that store one or more modules,sub-programs, or portions of code). A computer program can be deployedto be executed on one computer or on multiple computers that are locatedat one site or distributed across multiple sites and interconnected by acommunication network.

The processes and logic flows described in this specification can beperformed by one or more programmable processors executing one or morecomputer programs to perform actions by operating on input data andgenerating output. The processes and logic flows can also be performedby, and apparatus can also be implemented as, special purpose logiccircuitry, e.g., an FPGA (field programmable gate array) or an ASIC(application-specific integrated circuit).

Processors suitable for the execution of a computer program include, byway of example, both general and special purpose microprocessors, andany one or more processors of any kind of digital computer. Generally, aprocessor will receive instructions and data from a read-only memory ora random access memory or both. The essential elements of a computer area processor for performing actions in accordance with instructions andone or more memory devices for storing instructions and data. Generally,a computer will also include, or be operatively coupled to receive datafrom or transfer data to, or both, one or more mass storage devices forstoring data, e.g., magnetic, magneto-optical disks, or optical disks.However, a computer need not have such devices. Moreover, a computer canbe embedded in another device, e.g., a mobile telephone, a personaldigital assistant (PDA), a mobile audio or video player, a game console,a Global Positioning System (GPS) receiver, or a portable storage device(e.g., a universal serial bus (USB) flash drive), to name just a few.Devices suitable for storing computer program instructions and datainclude all forms of non-volatile memory, media and memory devices,including by way of example semiconductor memory devices, e.g., EPROM,EEPROM, and flash memory devices; magnetic disks, e.g., internal harddisks or removable disks; magneto-optical disks; and CD-ROM and DVD-ROMdisks. The processor and the memory can be supplemented by, orincorporated in, special purpose logic circuitry.

To provide for interaction with a user, embodiments of the subjectmatter described in this specification can be implemented on a computerhaving a display device, e.g., a CRT (cathode ray tube) or LCD (liquidcrystal display) monitor, for displaying information to the user and akeyboard and a pointing device, e.g., a mouse or a trackball, by whichthe user can provide input to the computer. Other kinds of devices canbe used to provide for interaction with a user as well; for example,feedback provided to the user can be any form of sensory feedback, e.g.,visual feedback, auditory feedback, or tactile feedback; and input fromthe user can be received in any form, including acoustic, speech, ortactile input. In addition, a computer can interact with a user bysending documents to and receiving documents from a device that is usedby the user; for example, by sending web pages to a web browser on auser's client device in response to requests received from the webbrowser.

Embodiments of the subject matter described in this specification can beimplemented in a computing system that includes a back-end component,e.g., as a data server, or that includes a middleware component, e.g.,an application server, or that includes a front-end component, e.g., aclient computer having a graphical user interface or a Web browserthrough which a user can interact with an implementation of the subjectmatter described in this specification, or any combination of one ormore such back-end, middleware, or front-end components. The componentsof the system can be interconnected by any form or medium of digitaldata communication, e.g., a communication network. Examples ofcommunication networks include a local area network (“LAN”) and a widearea network (“WAN”), an inter-network (e.g., the Internet), andpeer-to-peer networks (e.g., ad hoc peer-to-peer networks).

The computing system can include clients and servers. A client andserver are generally remote from each other and typically interactthrough a communication network. The relationship of client and serverarises by virtue of computer programs running on the respectivecomputers and having a client-server relationship to each other. In someembodiments, a server transmits data (e.g., an HTML page) to a clientdevice (e.g., for purposes of displaying data to and receiving userinput from a user interacting with the client device). Data generated atthe client device (e.g., a result of the user interaction) can bereceived from the client device at the server.

Although this specification contains many specific implementationdetails, these should not be construed as limitations on the scope ofany inventions or of what may be claimed, but rather as descriptions offeatures specific to particular embodiments of particular inventions.Certain features that are described in this specification in the contextof separate embodiments can also be implemented in combination in asingle embodiment. Conversely, various features that are described inthe context of a single embodiment can also be implemented in multipleembodiments separately or in any suitable sub-combination. Moreover,although features may be described above as acting in certaincombinations and even initially claimed as such, one or more featuresfrom a claimed combination can in some cases be excised from thecombination, and the claimed combination may be directed to asub-combination or variation of a sub-combination.

Similarly, although operations are depicted in the drawings in aparticular order, this should not be understood as requiring that suchoperations be performed in the particular order shown or in sequentialorder, or that all illustrated operations be performed, to achievedesirable results. In certain circumstances, multitasking and parallelprocessing may be advantageous. Moreover, the separation of varioussystem components in the embodiments described above should not beunderstood as requiring such separation in all embodiments, and itshould be understood that the described program components and systemscan generally be integrated together in a single software product orpackaged into multiple software products.

Thus, particular embodiments of the subject matter have been described.Other embodiments are within the scope of the following claims. In somecases, the actions recited in the claims can be performed in a differentorder and still achieve desirable results. In addition, the processesdepicted in the accompanying figures do not necessarily require theparticular order shown, or sequential order, to achieve desirableresults. In certain implementations, multitasking and parallelprocessing may be advantageous.

1. A computer implemented method, comprising: receiving, using one ormore processors, a request for content items from a mobile device;identifying, using one or more processors, a plurality of content itemsfor presentation on the mobile device, each of the content items havingan associated landing page destination address; appending, using one ormore processors, a hash tag to each of the associated landing pagedestination addresses, each hash tag corresponding to a predefinedsection of the associated landing page; and transmitting, using one ormore processors, the plurality of identified content items to the devicefor presentation.
 2. The method of claim 1, wherein the predefinedsection of the associated landing page is defined based on a popularitymap of the associated landing page.
 3. The method of claim 2, whereinthe popularity map is generated based on historical click activity fromvisitors of the associated landing page.
 4. A computer readable medium,having stored thereon computer executable code that when executed causesone or more processors to perform the steps of: receiving a request forcontent items from a mobile device; identifying a plurality of contentitems for presentation on the mobile device, each of the content itemshaving an associated landing page destination address; appending a hashtag to each of the associated landing page destination addresses, eachhash tag corresponding to a predefined section of the associated landingpage; and transmitting the plurality of identified content items to themobile device for presentation.
 5. The computer readable medium of claim4, wherein the predefined section of the associated landing page isdefined based on a popularity map of the associated landing page.
 6. Thecomputer readable medium of claim 5, wherein the popularity map isgenerated based on historical click activity from visitors of theassociated landing page.
 7. A computer implemented method, comprising:providing the content provider with code to be embedded in the landingpage; anonymously logging click activity from visitors of the landingpage using a combination of the embedded code and first party cookies;mapping the logged click data to sections of the landing page; andproviding the content provider a visual representation of the mapping.8. The method of claim 7, wherein the sections of the landing pageinclude named anchors, and the mapping between the logged click data andthe sections of the landing page indicates the anchored sectioncorresponding to each location of a visitor's first click.
 9. The methodof claim 7, wherein the visual representation is a screenshot of thelanding page with a visual indication of the historical click activityin the mapped section.
 10. The method of claim 8, wherein the visualindication of the historical click activity is a graphicalrepresentation of the number of visitors clicks received in eachanchored section of the landing page.
 11. A computer readable medium,having stored thereon computer executable code that when executed causesone or more processors to perform the steps of: providing the contentprovider with code to be embedded in the landing page; anonymouslylogging click activity from visitors of the landing page using acombination of the embedded code and first party cookies; mapping thelogged click data to anchored sections of the landing page; andproviding the content provider a visual representation of the mapping.12. The computer readable medium of claim 11, wherein the sections ofthe landing page include named anchors, and the mapping between thelogged click data and the sections of the landing page indicates theanchored section corresponding to each location of a visitor's firstclick.
 13. The computer readable medium of claim 11, wherein the visualrepresentation is a screenshot of the landing page with a visualindication of the historical click activity in the mapped section. 14.The computer readable medium of claim 12, wherein the visual indicationof the historical click activity is a graphical representation of thenumber of visitor clicks received in each anchored section of thelanding page.